Let's face it - sometimes you just need some numbers and raw data to point to for your boss to be convinced, or to help persuade your team. The truth is, the numbers aren't going to be what gets someone excited about blogging - but until they can see the results for themselves, they'll help you convince skeptics to give blogs a try.We've put together some statistics that can help you make the case for blogs, gathered from independent research that's been published over the past few years.
Source: PRWeek and Burson-Masteller, 2005; Pew Internet & American Life Project 2005
- 6 million Americans get their news and information from RSS aggregators
- 59% of CEOs say they find blogs useful for internal communications
- 47% of CEOs find blogs useful for external communications
- 11% of the US population as a whole read blogs
- 83% of corporate bloggers saw a traffic increase to their site
- 51% took less than 1-2 months from initial concept to launch of blog
- 88% saw a boost in search engine ranking within 3 months of launch
- 62% saw an increase in sales within 3 months of launch
- 50 million U.S. Internet users visited blog sites in the first quarter of 2005. That is roughly 30% of all U.S. Internet users and 1 in 6 of the total U.S. population
- Compared to the average Internet user, blog readers are significantly more likely to live in wealthier households, be younger and connect to the Web on high-speed connections
- Blog readers also visit nearly twice as many web pages as the Internet average, and they are much more likely to shop online
- 57% of bloggers are male, 43% are female
- 48% of bloggers are age 30 or under, but 52% are over 30
- 70% of bloggers have broadband/high-speed Internet access at home
- 82% of bloggers have been Internet users for six or more years
- 42% of bloggers live in households earning more than $50,000 a year
- 39% of bloggers have college or graduate degrees
- 12% of Internet users have posted comments or other material on blogs -- representing 14 million people and a three-fold increase since April 2004
- 5% of Internet users use RSS aggregators or XML readers to get news and other information from blogs and content-rich Web sites as soon as it's posted online
- Blog readership is growing among all demographics
- Blog readership jumped 58% in 2004, from 17% to 27% of Internet users who said they read blogs daily
- 27% of Internet users read blog daily in November 2004
- 69% of teens have shared content of your own creation, like drawings, stories, photos, or videos
- 35% of teens have remixed content that you found online like images, songs, or video into their own artistic creation
- 58% of teens have created a personal webpage
- 61% have created or worked on a webpage for a friend, a group they were part of, or for a school project (71% download music)
- 12% of users are aware of RSS, and 4% have knowingly used RSS.
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